Free Traffic Business » Search Engine Optimization

How to Get Targeted Web Site Traffic – 1 of 3 – Keyword Research

Brad Wilson — Sat, 10 Jul 2010 12:30:47 +0000

On the web, the first and foremost goal of all businesses is to get targeted web site traffic. Search engine optimization is the best method that can deliver such results in a natural way. In general, pay per click advertising could also bring such results for you, but it will cost you a lot and as soon as you stop paying the advertising site, your ads will stop showing up. On the contrary, the type of targeted traffic you get from search engines in a natural way remains there in search engine result pages for a long time, even after you stop paying your expert SEO service provider. What’s Targeted Website Traffic? Every marketing campaign is supposed to define its particular goals. When an online business seeks lots of visitors, it should plan for the exact type of visitors it desires to attract to its site. This is done when they plan to get targeted website traffic. They decide what type of people should come to their site and why. At the earliest stage of search engine optimization process, a keyword research is performed to discover what phrases people search for to find the kind of products and services such business owners have. Then, after lots of keyword analysis, a group of phrases (usually more than 3 words each) are selected that indicate more inclination toward what such a website is offering. These keyphrases are grouped and prioritized to be used for various parts of the site.

Here’s an example of how to get targeted web site traffic: Suppose your site is selling properties in Canada and you have intended to increase your website traffic in a smart way. There are several categories in a real estate website for buying and selling like villas, condominiums and so on. The visitors you’d like to attract to an important page of your site are those who would want to buy condos. If you manage to get these people to that particular page of your site, you’ve managed to get targeted web site traffic to your site. How to Achieve Such a Goal? Everything depends on the keyphrase you choose for this page and then optimizing one of your pages for it. The phrase should be what a buyer may think of while searching. So, from among several similar phrases, you may be convinced that “buying condos” is the closest one. Well, obviously it is more narrowed than “condos” or even “buying properties”, but it should be more precise and to the point. Besides, the more words we have in a keyphrase, such a phrase will be more likely to attract the same visitors we want. So, we add the location to it too. As the company is in Canada, “buying condos in Canada” is better than the previous phrase. Sometimes, there could even be more specific word to use within the same number of words. For instance, if you’re selling the condominiums in Toronto, and people use this word in their searches at various engines like Google, Bing, etc, why not replace Canada with it?

So, the phrase that helps you get targeted web site traffic to the specific page of your site will be: “buying condos in Toronto”. This is how keyword research can play an important role in getting targeted web site traffic for your site.

Learn why local search engine marketing is essential for your business

Brad Wilson — Mon, 05 Jul 2010 10:41:28 +0000

By now, most people are aware of the benefits of search engine marketing and search engine optimization. One concept that many businesses have not completely explored, however, is using local search engine marketing to extend your online reach even further as well as to drum up local business. It is important that you learn why local search engine marketing is essentially for your business if you want to get the most out of everything that search engine marketing and search engine optimization have to offer.Search engine marketing and search engine optimization, in their traditional forms, are designed to optimize for all users of the internet, including users from all over the world. By focusing on a search engine marketing endeavor that is localized, you can make sure that you are attracting attention from the right web traffic – People in your local area that can patronize your business not only online, but in person as well.Search engine marketing involves keyword optimization, and you are probably already using keywords in your web content and advertising endeavors. The way that you can localize your search engine marketing campaign is to change the way that you optimize your content with keywords by implementing local modifiers for the keywords that you use. For example, keywords like “weight loss help” are over saturated because there are so many websites on the internet today that are using keywords like these, broad as they are. Could it be possible to optimize for this keyword while catering to a local crowd? How about “weight loss help in austin tx”? Now you are carving out a niche for yourself, and seriously cutting down on the competition by targeting a specific area, the local area where you operate.There are a lot of websites on the internet that can help you with local search engine marketing as well. Websites like http://www.yelp.com and even http://maps.google.com can help you increase your search engine marketing capabilities online. When you create a local presence for your company or business online, you are creating a completely new and unique presence for yourself online that will go further then your traditional web presence, allowing you to reach out to new audiences that normally would not find you online. This way, when people start looking for local help in their vicinity, and they plug a query into a search engine, your business will come up for them.In case you weren’t aware of this already, most people are going to prefer working with local businesses rather than product and service providers in other states and countries. This means that catering to your local audience is vitally important to the success of your business and your ability to attract traffic to your website, blog or anything else that you are attempting to market and advertise online.

How To Marry Novelty With Sensationalism And Attract Web Traffic

Brad Wilson — Tue, 29 Jun 2010 12:36:46 +0000

With zillions of websites on the web, and with millions more crowding in everyday, you need to stick your neck out to have your slice of web traffic, keep it hooked and bring in an increasing rush of eyeballs to your site.
Your Headline should make your Visitors Exclaim “Hey I should read this”
Novelties while presenting a topic with Sensationalism is one tool that can make a reader sit up and exclaim “Hey I should read this”. Now just this but after ready you piece de resistance you visitor should be tempted to refer it onwards at Twitter, Face book, Orkut, et al. Of course, it goes without saying that you too would do this. But there would be more pressing issues to engage you as the content creator.
How to stay ‘Real’ while being novel and sensational?
But how do you stay ‘real’ while being novel and sensational? That is the crux of the matter. If news is your forte then scan the day’s happenings and do a bit of history check when a similar thing happened last time around. Search on how those crises were tackled in the past and weave your story around this legacy. Social memory is fickle, and if your content reminds readers as to how the chaps in charge responded to an event similar to todays, then it could bring in exclamations of “ahs” and “ohs” from your readers.
9/11 a Banal Example of News
To give a banal example, you have had a headline like “9/12 the day that Proved America was Vulnerable”.
With this headline, reader would yell “Hey you idiot don’t get the date wrong! It is 9/11 not 9/12!”
Now the iron it hot with your audience in raw emotion. Tell them how immediately after Pearl Harbor, we went all out for the Japanese and did not stop till Hiroshima. Tell your reader it was Presidents Truman and Roosevelt who made America the victor for all they did after Pearl Harbor.
Now tell the audience that if a day after 9/11, on 9/12 had the USA gone for the enemy’s jugular by striking where it would hurt most then that would have made 9/12 the day that proved America was not vulnerable and no one could get away cheaply by attacking America.
Marry Sensationalism with Novelty and use it as your Signature to generate Ace Content
This is one extreme example of how you could marry Sensationalism with Novelty and use it as your signature to generate ace content that would not just attract web traffic to your site but also hold forever all the eyeballs that came in once, plus many more would come in hordes to your site keeping your visitor counter jangling merry all along for as long as you could keep generating content on any topic like the one given here.
9/11 is a one off case to increase Web Traffic, use the technique for any topic
9/11 is a one off case, but you canuse the technique described here to increase Web Traffic using any topic – be it Black Friday shopping, Fuel Emissions, Kyoto Proposals, AHA’s initiatives, FDA’s new listings the rising cost of Gas, et al.
If you have the right attitude you can turn content into molten gold and mould it the way you want and then witness how the gold rush of Web Traffic keep growing till your server’s crash.

Search Engine Optimization and Marketing – Key to Improving SE Rankings and Visibility

Brad Wilson — Tue, 20 Apr 2010 09:49:51 +0000

original" align="left" style="margin: 0 5px 5px 0" />Designing a great website is just the first step in achieving web entrepreneurial success. The web is full of well-designed websites all competing for a place in the first few pages of search engine results. Search engine optimization allows your website to beat the competition and establish a strong web presence. It makes it easier for prospective customers to find your site, greatly increasing the chances of your website success and business profitability.

Determination of your website rank

Search engines use a complex algorithm to determine which websites best match user search term requests. This algorithm uses a number of factors, including keyword frequency, meta tags, links, site structure and headings, to determine your website rank.

The more relevant your website is to the keyword request the higher will be its position on the search page results and the consequent chances of customers visiting your website. The best location for a website is within the top three positions on a popular search engine such as Google.

Search Engine Marketing Strategies

Search engine marketing (SEM) provides you with another great way to improve your website visibility without worrying about search engine algorithms. In SEM, you attach your advertisements with specific keywords or phrases. When users search for those terms, your ads get displayed. You must associate your advertisements with the right keywords and phrases to extract maximum benefit from SEM. You can also hire search engine marketing companies to help you with keyword selection. However, do not base your online marketing campaign on paid advertisements alone as visitors prefer organic results over paid or sponsored results.

Hiring SEO and SEM Services to Improve Rankings and Visibility

To optimize your website for search results, you need to improve content and website design in a way that it becomes relevant to a user’s search term. Hire search engine optimization (SEO) or search engine marketing (SEM) companies to optimize your website for search engines. These services rely on the use of the following to improve your website:

1. Keyword Identification: The use of right keywords is important for high search engine ranks. Search engine optimization experts use a variety of tools and formulas to identify the keywords most suitable for your website. For best results, hire experienced companies with a good market reputation. Keyword research is the most crucial component of your marketing campaign; professional SEO companies can help you identify the optimal keywords on which you should base your online marketing strategy.

2. Content Optimization: Excellent content is a must for website success. SEO services help you modify your site content to include targeted keywords and phrases for your improving website rankings.

3. Back Link Building: Links on other websites boost your website rankings. SEO services help to identify websites that place links to your site on their web pages for a small fee. These services can help find websites with which you can exchange links to better your search engine rankings. Additionally, SEO services can produce content including press releases and articles, and get them placed on other websites with links to your site.

4. Monitoring and Adjusting Keywords: SEO is an ongoing process. Even after your website has achieved high rankings, it is important to track results to ensure that you maintain high rankings. SEO companies regularly monitor your website rankings and adjust content and keywords to sustain them.

When performed effectively, search engine optimization can significantly increase your website visibility among prospective customers by helping you dominate organic search results for relevant keyword searches.

The Comprehensive Guide to Getting Website Traffic in Today’s World – a General Overview

Brad Wilson — Mon, 01 Mar 2010 20:24:22 +0000

In this article I will list the many ways and methods to get traffic to a website in a general comprehensive overview. The purpose is to highlight the variety regardless of all other variables. In other words, the only criteria here is pure listing not cost efficiency or traffic effectiveness. I think it is important to have the big picture in mind before starting to devise a plan to generate traffic to any website. Why? Because not all websites are the same. One traffic generating method can only work with certain types of websites and another method can only work with other types of websites. For example, the methods used to generate traffic to an e-commerce website might not be as effective in generating traffic to an information nonprofit website.
Generating website traffic can be classified into two big groups based on the cost incurred. One is paid even though as cheap as few cents per visitor and the other one is free! As good as it might sound; generating free traffic is harder than and not as effective as paid traffic generation. This is pretty natural because in general, the companies that specialize in the service of generating traffic to websites have breakthrough technologies and experienced teams of specialists with the only purpose of generating quality targeted traffic for their customers. I’m not trying to degrade free traffic as it is important to reduce costs, but in general paid traffic still supersedes free traffic in terms of quality and quantity.
Paid traffic isn’t affordable by all advertisers, but still it offers a lot of peace of mind and results. Here is a list of the most prominent paid traffic generation methods:-
1-    Pay per click (PPC):- Known by all yet most hated for sucking cents and dollars out of advertisers pockets without as much satisfying results. Google being the king of PPC has been making life harder and harder for PPC advertisers by imposing more and more criteria to determine which ads get higher positions in PPC ads. Believe it or not, if your website isn’t optimized enough for Google, your ad will not get better positions even if your bid is higher than others! This proves the point that even though PPC is disappointing many advertisers, there is actually a logic that you have to figure out to get better results from your PPCs. There are techniques to get better results from your PPC campaigns using low and pocket friendly bids, which is going to be a topic of another article that I’m going to write about.

2-    Paid SEO services: – SEO is a short for Search Engine Optimization. In short it is about optimizing the design and the coding of a website so it can get better free ranking in search engines. This is referred to as organic ranking. Even though the end result is free better ranking, still SEO companies charge tons of money to make a website search engine optimized. I will address SEO in more detail in future articles.

3-    Paid targeted 100% opt-in e-mail blasts: – There are advertising companies that have huge lists of 100% opt-in subscribers. 100% opt-in means that every one of their subscribers has agreed to receive promotional e-mails from them on the topics of their choice and this is how it is targeted. This method has proven its effectiveness, but there are a lot of fake companies out there that claim 100% opt-in, but actually have much lower opt-in percentages or even not at all. This is important because you don’t want to pay for a campaign that ends up in the junk or spam folder of the users e-mail. Be careful and deal with the reputable ones only.

4-    Banners and image based advertising: – this form has lost its effectiveness over the years, but still is used by many advertisers. Find the ones that work like PPCs, which means you don’t get charged for impressions…only clicks.

5-    Guaranteed visitors schemes: – These are companies that promise you a number of targeted traffic for a fee. Usually they will tell you that they get the traffic from expired domains and traffic redirected from other sites. Trust me, for the most part, these are scams so beware. It could work well for those who have gambling or sex related websites because they can’t use PPCs to promote their websites.

6-    Video advertising: – A new and growing advertising trend that Google is pursuing heavily. Yes I know that you can post videos in YouTube for free, but I’m talking about a new wave of video advertising that is very similar to PPC. It will be more popular soon so watch for it.

Now for the fun and most pleasing part….free traffic! Getting results from free traffic requires much more work and time compared to paid traffic. Even though these methods generate free traffic, I see a lot of courses and e-books sold for hundreds and even thousands of dollars to teach people these methods. So much for the free part! Luckily, you will be able to get an overview of these free traffic methods for free today. I’m not going to explain each in detail, but will be the topics of some of my future articles:-
1-    Article marketing: – You write good articles, post them in article directories with links pointing to your website. People read the article, like what they read and visit your website. I will address it more in future articles.

2-    Website directories: – these are directories that organize websites in categories which makes it easier for people to find what they are looking for. Even though all will let you submit your link for free, a lot of them offer a “premium” listing for a fee which is worth paying if they have high search engine ranking.

3-    Video sites like YouTube, Yahoo and MSN videos: – don’t underestimate its power! Find at least 10 more video sites and submit your videos to them. But how can you advertise your website with video? Get a screen capture video maker. There are free ones online and sold. My advice is to buy one for the quality of videos as free ones produce low quality videos. Make a small presentation about your website on your own screen, capture it on video and upload it to video sites…that’s it! It will be helpful if you use a basic video editing software like windows movie maker to add your URL on the bottom of the video.

4-    Forums and blogs: – This works in two ways. Either you own a blog or forum and generate your own community using quality content and funnel this traffic to your website. The other is to post comments with links pointing to your website in high ranking blogs and forums.

5-    RSS feeds: – you can set up an RSS feed linking to the topics and issues in your website and syndicate it. More on this on future articles.

6-    Groups and newsletters: – Can be found in all major search engines and internet service providers like Google, Yahoo, AOL and MSN. Establish relations and spread the word about your websites. Avoid spamming and misbehaving!

7-    Online free classifieds: – There are so many. The only problem is that your ads in these classifieds need re-updating every 1 or 2 days which is very time consuming.

8-    Social bookmarking: – These are sites where people leave sort of brief descriptions about their websites, blogs, forums etc. and a link to visit.

9-    Social media/interaction websites or what is called web 2.0:- My Space, Face book, twitter and Squidoo are all examples of this new internet trend. Basically they are all about an online gathering point where people express themselves and share knowledge, experiences, hobbies, passions, pictures, videos, music and much more. Why not use it to get traffic to your website?

10- Going viral: – Don’t ever think that this is not important because this is number 10. It can be the most powerful traffic generating tool if you know how to use it. An example would be giving away a free report with lots of information and your website links inside. Give it to as many people as you can and in turn they give it away. This can continue forever and never stop. That’s why they call it viral and is very powerful!
If you ask me which methods are the best and should be used to get traffic, I would say all of them. The only problem is that we have limited resources and I mean time and money. I suggest using a mix of free and paid traffic. The mix to be determined according to what type of website is promoted and traffic objectives. Watch out for more detailed articles on the subject.
For more free info and guides visit www.internet-business-and-money.com
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